In 2009, an 18-year-old son of Haitian immigrants burst onto Billboard music charts with the instant #1 song, “Whatcha Say,” which sampled a surprising hook and opened with what would prove to be one of the catchiest lines in pop music history – the artist’s own name, sung out loud. Defying every possible odd, Jason Derulo cemented himself again and again, hit after hit, as one of the hardest working singers, dancers, and performers in the world and a risk-taking force of nature.
This is the remarkable story of Derulo’s come up, told through the valuable principles that guided and propelled him toward artistic excellence. Waking at 4am to catch buses across Miami so he could attend performing arts schools on scholarship, entering himself into local singing competitions at the mall on the weekends, and penning hundreds of songs before he ever saw the inside of a recording studio, Derulo’s commitment to his dream – and dedication to seeing it come true – is the stuff of legend. But it was during his reinvention in 2020, after becoming one of the most followed creators on TikTok, that he realized his personal rules for self-mastery and success are applicable anywhere, for anyone, under any circumstance. “Now,” he writes, “It’s your turn.”
Sing Your Name Out Loud: 15 Rules for Living Your Dream takes readers into the mind of one of the most consistent, dominating, and versatile artists alive. Derulo reflects, in his own words, on the defining moments of his career thus far, most notably the wins and losses that strengthened his signature style of creative pursuit and offers his fifteen rules for turning goals into reality – where numbers mean everything, obstacles are opportunities, closed doors are meant to be opened, failure is inevitable, and good lighting is non-negotiable.